Brief
Concept and produce a model of a storefront for an existing or fictitious company. This storefront should either promote specific products, or support general brand awareness.
Concept and produce a model of a storefront for an existing or fictitious company. This storefront should either promote specific products, or support general brand awareness.
Strategy
Thinking about See’s Candies brings me back to memories of Christmas time in my childhood. I wanted to make something that evoked that same grand, fantastical emotion, so I felt a storefront supporting brand awareness was more appropriate than something promoting products.
Thinking about See’s Candies brings me back to memories of Christmas time in my childhood. I wanted to make something that evoked that same grand, fantastical emotion, so I felt a storefront supporting brand awareness was more appropriate than something promoting products.
Result
The finished storefront portrays sees as an abstract wonderland, where the triangle forms can represent trees, mountains, icicles, etc. It plays off of See’s rich heritage and its magical, charming perception.
The finished storefront portrays sees as an abstract wonderland, where the triangle forms can represent trees, mountains, icicles, etc. It plays off of See’s rich heritage and its magical, charming perception.
