Brief
Tell a story through data, with the general theme of “pet population”.
Tell a story through data, with the general theme of “pet population”.
Strategy
The biggest challenge was making the visual language match the content. I developed a circular visual language reminiscent of blood cell graphics in textbooks and included illustrations of lacerations and punctures to make sure the content can be understood intuitively as well as factually.
The biggest challenge was making the visual language match the content. I developed a circular visual language reminiscent of blood cell graphics in textbooks and included illustrations of lacerations and punctures to make sure the content can be understood intuitively as well as factually.
Result
“Micro Mine Field” encourages viewers to seek medical attention as soon as they are bitten by an unfamiliar dog. It looks at the rabies spike of 1975 and explains how untreated dog bites can lead to the evolution and spread of lethal pathogens.
“Micro Mine Field” encourages viewers to seek medical attention as soon as they are bitten by an unfamiliar dog. It looks at the rabies spike of 1975 and explains how untreated dog bites can lead to the evolution and spread of lethal pathogens.
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