Brief
Concept and produce a campaign that encourages student activism, volunteerism, and remembers the legacy of Martin Luther King, Jr.
Concept and produce a campaign that encourages student activism, volunteerism, and remembers the legacy of Martin Luther King, Jr.
Strategy
With all of the messed up stuff going on in the world, it is easy to be discouraged from taking action to support your community because it feels like such a negligible amount of change. I wanted to make something that encouraged people to engage in small acts of peace, because before there is world peace there must first be peace between two people.
With all of the messed up stuff going on in the world, it is easy to be discouraged from taking action to support your community because it feels like such a negligible amount of change. I wanted to make something that encouraged people to engage in small acts of peace, because before there is world peace there must first be peace between two people.
Result
These poster as a series reveal that though there are many ways to support your community, ultimately you are spreading a small amount of peace, and every piece matters.
These poster as a series reveal that though there are many ways to support your community, ultimately you are spreading a small amount of peace, and every piece matters.
