Commonwealth Alternative Care (CAC) provides medical cannabis patients throughout Massachusetts with quality products. Delivering cannabis through its cultivation, processing and distribution of wholesale and direct-to-patient products, Commonwealth Alternative Care has developed the product lines Chroma, Slate and One.
CAC’s Taunton, Massachusetts medical cannabis dispensary opened in August of 2018 and operates a 56,500 square-foot cultivation and processing facility onsite to service the needs of patients and cannabis businesses throughout Massachusetts. The company plans to expand its provisional adult-use recreational cannabis license and open retail locations once authorized by the state and currently has 2 other, in Brockton & Cambridge.
The goal with CAC was to elevate the existing brand and explore different visual ways to support the dispensaries, CAC & brand partner products, events, and promotions. Some of these projects include a brochure, booklet, postcards, product packaging, social media posts, photography & videography, dispensary lobby screens, presentations, business cards, and retail merchandising.
We wanted to treat the Commonwealth brand in such a way that there was a clear baseline corporate style, involving color overlayed photos, subtle drop shadows, and orange accent colors. From there, the brand was able to adapt to different styles but still relate to the corporate identity. Most applications with these divergent styles were for various events and product promotions.
General Product Offering Brochure
Marketing Postcards
Cannabis Infused Chocolate Bar Packaging
Social Media Posts
Promotional Process Video
In-Store Dispensary Lobby Screens
General Product Offering Booklet
General Product Offering Presentation
Business Cards
In-Store Customer Cards
Retail Merchandising
Retail Merchandising
Retail Merchandising